The One Thing Everyone Knows About Building a Startup is Wrong

Parker Conrad (CEO of Rippling)

The conventional wisdom of building a startup focused on solving a niche problem is obsolete. There is far more potential for success when one builds multiple products in parallel, addressing a large and complex business problem from multiple angles. He calls it a compound startup.

Compound startups require building multiple different products in parallel and help solve larger business problems that span distinct business systems. While they may be trickier to launch than a traditional SaaS startup, compound startups provide far greater opportunities for growth and returns.